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Peter Xiong
13800000000
zhangwei@example.com
Shanghai
32
Male
International Exhibition Planning
Employed
Shanghai
15k - 20kEducation Experience
Shanghai University of International Business and Economics
Finance and EconomicsInternationalization
Exhibition Economy and Management
Bachelor's Degree
2012 . 092016 . 06
- Systematically studied professional courses such as exhibition planning, marketing, and project management, with a GPA of 3.8 (top 10% in the major)
- Participated in the school's exhibition simulation practice project, served as the team leader of the planning group, successfully planned and executed a small - scale campus exhibition, attracting more than 500 person - times to participate
- Won school - level scholarships many times, passed CET - 6 (580 points)
Work Experience
Shanghai Donghao Lansheng International Service Trade (Group) Co., Ltd.
Large State - owned EnterpriseLeading Enterprise in the Exhibition Industry
Exhibition Planning Department
International Exhibition Planning Specialist
International ExhibitionProject PlanningCustomer Relationship
2016 . 072019 . 12
Shanghai
- Responsible for the pre - market research of international exhibition projects, analyzed industry trends and target customer needs, wrote more than 10 research reports, and provided data support for project planning
- Independently planned 3 international industrial exhibitions, followed up the whole process from theme determination, exhibition area planning to exhibitor invitation. Among them, the 2020 exhibition attracted more than 200 international exhibitors, and the booth sales rate reached 95%, an increase of 15% compared with the previous session
- Established a good communication mechanism with overseas partners, coordinated and solved various problems in the preparation of the exhibition, such as exhibit transportation and visa assistance, to ensure the smooth progress of the exhibition
- Planned supporting activities of the exhibition (forums, matchmaking meetings, etc.), invited more than 50 industry experts to give speeches, and the activity participation satisfaction reached 90%
Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
Professional Exhibition Service ProviderInternational Operation
International Exhibition Planning Department
Senior International Exhibition Planning Manager
Team ManagementInnovative PlanningInvestment Promotion and Operation
2020 . 012023 . 08
Shanghai
- Led a 5 - person planning team, led the planning work of 5 large - scale international consumer electronics exhibitions, with a project budget of more than 50 million each
- Innovated the exhibition model, introduced the "online + offline" integrated exhibition, built a virtual exhibition hall, attracted more than 100,000 online audiences, expanded sales channels for exhibitors, and the online transaction amount of some exhibitors reached millions
- Optimized the exhibition investment promotion strategy, through precision marketing (email marketing, social media promotion, etc.), added more than 80 international well - known brand exhibitors, and the brand influence of the exhibition increased by 30%
- Responsible for on - site management of the exhibition, coordinated a 100 + person execution team, handled emergencies (such as equipment failure, crowd congestion, etc.), and ensured zero accidents and high reputation of the exhibition
Project Experience
China Smart Manufacturing International Touring Exhibition - Project Planning Leader
2018 . 032019 . 09
Shanghai Donghao Lansheng International Service Trade (Group) Co., Ltd.
- Project Background: To help Chinese brands go global, planned the "China Smart Manufacturing International Touring Exhibition"
- Project Execution:
- Conducted research on 10 target overseas markets (such as Germany, the United States, Japan, etc.), and determined 5 core exhibition cities
- Designed the exhibition theme "Innovation · Intelligence · Future", planned a 5000㎡ exhibition area, and set up 8 major theme exhibition areas such as smart home, new energy vehicles, and high - end equipment
- Invited more than 100 high - quality Chinese manufacturing enterprises to participate, produced multilingual promotional materials (Chinese, English, Japanese, German, etc.), and promoted through overseas industry associations and media cooperation
- Project Results: The touring exhibition was successfully held in 5 cities, attracting more than 50,000 professional audiences, facilitating more than 100 cooperation intentions, and some enterprises signed million - dollar orders on the spot
Green Technology International Exhibition - Chief Planner
2021 . 052021 . 10
Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
- Project Background: In response to the call for environmental protection, planned the "Green Technology International Exhibition"
- Project Execution:
- Cooperated with international environmental protection organizations and scientific research institutions to determine the core issues of the exhibition (carbon neutrality, renewable energy, etc.)
- Designed the concept of "Carbon - Neutral Exhibition", and implemented the environmental protection concept throughout the whole process from venue construction (using recyclable materials), exhibit transportation (new energy vehicles) to on - site operation (garbage classification, energy - saving equipment)
- Planned a series of environmental protection theme forums, invited more than 30 international experts to share cutting - edge technologies and solutions, and attracted more than 300 environmental protection technology enterprises to participate
- Project Results: The exhibition was certified by international environmental protection organizations, became the first "Carbon - Neutral Exhibition" benchmark case in the industry, with media exposure exceeding 10 million times, and promoted the implementation of more than 10 environmental protection technology cooperations
Personal Summary
- 8 years of international exhibition planning experience, successfully operated more than 10 large - scale international exhibitions, familiar with major global exhibition markets (Europe, America, Asia - Pacific, etc.)
- Have excellent cross - cultural communication ability, can conduct business negotiations and project communication in English (fluent) and Japanese (N2)
- Strong innovative thinking, good at putting forward differentiated exhibition planning plans in combination with industry trends, and significantly improved exhibition benefits (number of exhibitors, audience quality, brand influence) many times
- Have the ability to control the whole process of project management, from planning, investment promotion to on - site execution, to ensure the efficient and high - quality completion of the project
Honor Awards
2020 Annual Company Excellent Project Planning Award
2022 Industry Innovative Exhibition Person
Other Information
Minor Language Ability:
- Japanese N2 level, can read and write Japanese business emails, and communicate fluently with Japanese exhibitors
- Studied basic German (A2 level), can communicate in simple exhibition - related scenarios
