Overseas Promotion Specialist简历模板

• Systematically studied professional courses such as International Marketing and Cross - border E - commerce Operation, with excellent grades and ranking in the top 10% of the major.<br>- Participated in the cross - border e - commerce simulation project, responsible for overseas market research and promotion plan formulation, and exercised practical ability.

• Responsible for the daily operation and promotion of the company's overseas social media platforms (Facebook, Instagram, etc.), formulate and execute monthly promotion plans, and through accurate audience positioning and content marketing, the number of fans increased by 30%, and the interaction rate increased by 25%.
• Planned and executed cross - border e - commerce promotional activities, such as Black Friday and Christmas holiday promotions. During the activities, the sales volume increased by 40% month - on - month, and the customer conversion rate increased by 15%.
• Cooperated with overseas KOLs, screened KOLs that match the brand tone, formulated cooperation plans and followed up the execution. During the cooperation period, the brand exposure increased by more than 500,000, and the product sales increased by 20%.

• Led a team (5 people) to be responsible for the overseas market promotion of the company's new products, formulated the overall promotion strategy, including market research, competitor analysis, and target market selection.
• Built an overseas promotion channel system, expanded search engine advertising such as Google Ads and Bing Ads, as well as promotion channels such as overseas industry forums and blogs, so that the search ranking of the company's products in the target market increased by 30%.
• Analyzed promotion data, optimized promotion strategies, and through methods such as A/B testing, the advertising click - through rate increased by 20%, and the customer acquisition cost decreased by 15%.

[Overseas Market Promotion Project of the Company's New Product]

• Responsible for the overall planning and execution of the project, including market research (collecting the needs and pain points of consumers in the target market through online questionnaires and offline interviews, with a total of more than 1000 valid samples collected) and promotion plan formulation (formulating multi - dimensional promotion plans such as search engine advertising, social media promotion, and content marketing).
• Coordinate internal company resources (technology, design, customer service and other departments) and external partners (advertising agencies, KOLs, etc.) to ensure the smooth progress of the project.
• Project results: Within 3 months of the new product's launch in the target market, it obtained more than 100,000 exposures, the number of product registered users increased by more than 50,000, and the market share increased by 5%.

[Cross - border E - commerce Brand Going Global Project]

• Formulate brand overseas promotion strategies, and enhance brand recognition through brand story building and visual image design.
• Build a brand overseas social media matrix, operate platforms such as Facebook and Twitter, regularly release brand content and user cases, etc., so that the number of brand fans increased by more than 200,000, and brand awareness in the target market increased by 40%.
• Cooperate with overseas well - known media for brand promotion, release more than 100 brand soft articles, covering more than 5 million audiences.