Overseas Marketing Manager简历模板
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Peter Xiong
13800000000
zhangwei@example.com
Shanghai
35
Male
Overseas Marketing Manager
Employed
Shanghai
25k - 35kEducation Experience
University of International Business and Economics
211 UniversityKey Financial and Economic Institution
International Economics and Trade
Bachelor's Degree
2009 - 092013 - 06
- Systematically studied professional courses such as International Marketing and International Trade Practice, with excellent grades and ranking in the top 10% of the major.
- Actively participated in the International Business Simulation Competition organized by the school and won the second prize, exercising team cooperation and business decision-making abilities.
Work Experience
Shanghai XX Technology Co., Ltd. - Overseas Marketing DepartmentHigh - tech EnterpriseIndustry Leader
2018 . 052023 . 06
Overseas Marketing ManagerMarket ExpansionTeam ManagementChannel Construction
Shanghai
- Responsible for the overall planning and expansion of the company's overseas market. Formulated annual market strategies, successfully opened up multiple key markets such as Europe and North America, and increased the company's overseas business income by 40% year - on - year.
- Formed and managed the overseas marketing team. Through regular training and performance appraisal, improved the professional abilities of team members such as market analysis and customer negotiation. The per capita performance of team members increased by 30%.
- Established long - term and stable cooperative relationships with overseas agents and distributors. Optimized channel management, reduced channel costs by 15%, and at the same time improved the product coverage in the local market.
Shenzhen XX Electronics Co., Ltd. - Overseas Marketing DepartmentWell - known Enterprise in the Electronic Information Industry
2015 . 032018 . 04
Overseas Marketing SpecialistMarket ResearchSocial Media OperationExhibition Preparation
Shenzhen
- Assisted the overseas marketing manager in market research, collected and analyzed market data, provided a basis for product positioning and market strategy adjustment. The accuracy rate of the participated research projects was over 90%.
- Responsible for overseas social media operation. Formulated content release plans. Through precise content marketing, the number of fans of the company's social media accounts increased by 50%, and the interaction rate increased by 40%.
- Participated in the preparation work of overseas exhibitions, including booth design, exhibit selection, customer invitation, etc. Successfully assisted the company in participating in exhibitions 5 times, and each exhibition obtained more than 100 potential customer leads.
Project Experience
New Product Promotion Project in Southeast Asian Market - Project Leader
2021 . 012021 . 12
Shanghai XX Technology Co., Ltd.
- Led the promotion project of the company's new product in the Southeast Asian market. Through market analysis, determined the target customer group and formulated an online - offline integrated marketing plan.
- Online, used Google Ads and social media for precise delivery. Offline, held product launches, distributor trainings, etc. The new product achieved a market share of 8% and sales of more than $5 million within 3 months.
Overseas Brand - Reshaping Project - Member of Brand - Reshaping Team
2019 . 032019 . 12
Shanghai XX Technology Co., Ltd.
- Participated in the company's overseas brand - reshaping project, responsible for brand positioning, visual image design, etc.
- Conducted research on the culture, consumption habits, etc. of the overseas target market. Combined with the company's product characteristics, reshaped the brand image. After the new brand image was launched, brand awareness in the target market increased by 30%, and customer satisfaction increased by 25%.
Personal Summary
- With 10 years of overseas market work experience, familiar with the market environment and business rules of multiple overseas markets such as Europe, America, and Southeast Asia.
- Possess excellent market analysis and strategy formulation abilities, successfully promoted the significant growth of the company's overseas business.
- Good at team management and cross - cultural communication, able to lead the team to efficiently complete market goals while maintaining good relationships with overseas partners.
Honors and Awards
2022 Company Excellent Manager
Other Information
Language Proficiency:
- Proficient in English, with a Business English Higher Certificate (BEC Higher), able to fluently conduct English business negotiations and communications.
- Master basic French, able to conduct daily communication, which helps expand the French - speaking market.
