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During the school years, systematically studied theoretical knowledge of journalism and participated in many campus media practice activities, such as school newspaper editing and campus radio planning, which exercised writing and communication and coordination abilities.
Responsible for the company's overseas listing international media communication project, formulated a detailed communication plan, coordinated more than 200 media worldwide for reports. During the listing period, the proportion of positive media reports was 80%, enhancing the company's international capital market image.
Led the company's international brand - reshaping media communication project, planned a series of brand story communications, released through international mainstream media. Brand awareness increased by 20%, and brand favorability increased by 15%.
10 years of international media relations management experience, with rich international media resources and crisis public relations handling ability. Good at formulating international media communication strategies, successfully promoted the implementation of multiple international communication projects, and enhanced the company's international brand influence. Has good cross - cultural communication ability and team leadership ability, and can adapt to the international working environment.
Proficient in English (CET - 6, IELTS 7.5), can fluently carry out English listening, speaking, reading and writing; has basic French communication ability.