International Media Relations Manager简历模板

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Peter Xiong

phone13800000000
emailzhangwei@example.com
cityShanghai
birth35
genderMale
jobInternational Media Relations Manager
job_statusEmployed
intended_cityBeijing, Shanghai, Shenzhen
max_salary20k - 30k
Education Experience
Communication University of China - Bachelor's Degree211Double First Class
2008 . 092012 . 06
Journalism

During the school years, systematically studied theoretical knowledge of journalism and participated in many campus media practice activities, such as school newspaper editing and campus radio planning, which exercised writing and communication and coordination abilities.

Work Experience
ByteDance - Public Relations DepartmentInternet GiantInternationalized Enterprise
2015 . 072020 . 12
International Media Relations ManagerMedia RelationsInternational CommunicationCrisis Public Relations
Beijing
  • Responsible for the company's daily communication and relationship maintenance with international mainstream media, established and expanded the media resource library. Currently, has accumulated more than 500 international media contacts.
  • Planned and executed the company's international media publicity activities, such as international media invitation and report follow - up for new product launches. During the activity, the international media report volume increased by 30%.
  • Handled international media crisis public relations events, successfully responded to 3 international public opinion crises, and maintained the company's brand image.
Alibaba - International Marketing DepartmentE - commerce GiantGlobalized Enterprise
2021 . 012023 . 06
International Media Relations SupervisorMedia StrategySocial Media OperationIndustry Cooperation
Shanghai
  • Led the team to formulate international media communication strategies. For the company's overseas business expansion, formulated an annual media communication plan, helping the business increase its popularity in overseas markets by 25%.
  • Built an international social media communication matrix, operated the company's overseas official social media accounts. The number of fans grew to more than 1 million, and the interaction rate increased by 15%.
  • Deeply cooperated with international industry media, organized media reports for industry summits, and enhanced the company's voice in the industry.
Project Experience
Overseas Listing International Media Communication - Project Leader
2018 . 012018 . 06
ByteDance

Responsible for the company's overseas listing international media communication project, formulated a detailed communication plan, coordinated more than 200 media worldwide for reports. During the listing period, the proportion of positive media reports was 80%, enhancing the company's international capital market image.

International Brand - Reshaping Media Communication - Project Leader
2022 . 032022 . 09
Alibaba

Led the company's international brand - reshaping media communication project, planned a series of brand story communications, released through international mainstream media. Brand awareness increased by 20%, and brand favorability increased by 15%.

Personal Summary

10 years of international media relations management experience, with rich international media resources and crisis public relations handling ability. Good at formulating international media communication strategies, successfully promoted the implementation of multiple international communication projects, and enhanced the company's international brand influence. Has good cross - cultural communication ability and team leadership ability, and can adapt to the international working environment.

Honors and Awards
Company's Annual Outstanding Public Relations Person
Other Information
Language Ability:

Proficient in English (CET - 6, IELTS 7.5), can fluently carry out English listening, speaking, reading and writing; has basic French communication ability.