International Brand Specialist简历模板

• Systematically studied marketing professional knowledge, including core courses such as brand management, market research, and consumer behavior analysis, with excellent grades (GPA 3.8/4.0). • Actively participated in the business planning competition organized by the school and led the team to win the second prize, which exercised team collaboration and project planning capabilities.

• Responsible for market research and analysis of international brands. For target markets (such as Europe, America, and Southeast Asia), formulate detailed market research reports every quarter, analyze market trends, competitor dynamics, etc., to provide data support for brand strategy adjustment. • Assisted the brand manager in planning and executing brand promotion activities, such as new product launch conferences, online and offline joint marketing activities, etc. In the past two years, successfully planned 5 large - scale new product launch conferences, with the number of participants in each activity exceeding 500, and the activity exposure reaching 10 million +. • Maintained the brand image, managed brand social media accounts (such as Facebook, Instagram), formulated content release plans, released 3 - 5 high - quality contents per week, the number of account fans increased by 30%, and the interaction rate increased by 20%. • Maintained good communication with international suppliers and partners, coordinated product supply and cooperation project promotion, and ensured the stable supply of brand products in the international market and the smooth progress of cooperation projects.

• Assisted the brand manager in daily brand operation work, including administrative affairs such as brand data collation and document archiving, to ensure the orderly progress of brand work. • Participated in the execution of brand market activities, such as exhibition booth arrangement and customer reception. In the international exhibitions participated by the company, was responsible for part of the work of booth design and arrangement, attracting many potential customers and bringing 20 new customer leads to the company. • Collected market feedback information, regularly sorted and reported to superiors, and provided suggestions for brand optimization. Collected and sorted more than 100 pieces of market feedback information per month, and 30% of the suggestions were adopted and applied to brand improvement.

• Led the expansion project of a certain international brand in the Southeast Asian market, starting from market research, analyzing the culture, consumption habits, and competitive environment of the Southeast Asian market. • Formulated the brand's entry strategy into the Southeast Asian market, including product positioning, price strategy, channel selection, etc. Negotiated with local dealers and reached cooperation agreements, successfully established sales channels in 3 countries in Southeast Asia (Thailand, Malaysia, Singapore). • Planned online and offline promotion activities of the brand in the Southeast Asian market, such as cooperation with local influencers for product promotion, holding offline experience store activities, etc. After the project implementation, the brand's awareness in the Southeast Asian market increased by 40%, and product sales increased by 30% within half a year.

• Participated in the company's international brand digital transformation project, responsible for the optimization and upgrade of the brand's official website. Analyzed user behavior data, optimized the layout and content presentation of the official website pages, increased the official website traffic by 25%, and increased the user stay time by 1 minute. • Introduced the e - commerce function module, collaborated with the technical team to ensure the stable operation of the e - commerce system. In the first month after the project went online, achieved online sales of 500,000 yuan, and the monthly sales maintained a 10% growth rate subsequently.