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Peter Xiong
13800000000
zhangwei@example.com
Shanghai
32
Male
Transnational Market Research Analyst
Employed
Shanghai, Beijing
20k - 25kEducation Experience
Fudan University - Bachelor's Degree985211
2010 . 092014 . 06
Marketing
- Systematically studied professional courses such as Marketing, Market Research, and Consumer Behavior, with excellent grades and ranked in the top 10% of the major
- Actively participated in the business simulation competition organized by the school, led the team to win the second prize, and exercised team collaboration and market analysis abilities
Work Experience
Unilever (China) Co., Ltd. - Market Research DepartmentWorld Top 500Fast - Moving Consumer Goods
2018 . 072023 . 06
Transnational Market Research AnalystMarket ResearchData AnalysisTransnational Project
Shanghai
- Responsible for formulating transnational market research plans. For target markets such as Europe, America, and Southeast Asia, designed research questionnaires. Completed more than 50 questionnaire designs in total, covering a user group of more than 100,000
- Used tools such as SPSS and Excel to conduct in - depth analysis of research data, mined market trends and consumer needs, provided data support for the company's new product overseas promotion, and helped the product achieve sales of more than 50 million in the first year of listing in the Southeast Asian market
- Regularly communicated and collaborated with overseas market teams, wrote more than 30 market research reports, and put forward targeted market strategy suggestions. Among them, more than 10 suggestions were adopted and implemented, effectively improving the company's brand awareness and market share in overseas markets
Procter & Gamble (China) Co., Ltd. - Market Research DepartmentWorld Top 500Consumer Goods
2014 . 072018 . 06
Market Research SpecialistData CollectionMarket AnalysisTransnational Market
Beijing
- Assisted transnational market research analysts in their work. Participated in research projects for the Japanese and South Korean markets, responsible for data collection and preliminary collation. Collected more than 20000 valid data
- Used Python for simple data cleaning and preprocessing, improved data quality, and saved 30% of time for subsequent analysis
- Participated in writing more than 10 market research reports, assisted analysts in completing the analysis of the market competition situation, and provided basic data support for the company's entry into the Japanese and South Korean markets
Project Experience
Southeast Asian Emerging Market Potential Analysis Project - Project Leader
2020 . 012020 . 12
Unilever (China) Co., Ltd.
- Led the 'Southeast Asian Emerging Market Potential Analysis' project. Through various methods such as online questionnaire surveys (sample size 15000+), offline consumer interviews (50+ sessions), and competitor analysis (10+ companies), comprehensively understood the consumption habits, market size, and competition pattern of the Southeast Asian market
- Used the SWOT analysis model to conduct in - depth analysis of the company's advantages, disadvantages, opportunities, and threats in entering the Southeast Asian market, and wrote a detailed market entry strategy report. This report was adopted by the company's senior management and promoted the company's layout in the Southeast Asian market. Currently, the business growth rate in this market reaches 30% per year
Consumer Brand Loyalty Research Project in Europe and America - Data Analyst
2021 . 032021 . 09
Unilever (China) Co., Ltd.
- Participated in the 'Consumer Brand Loyalty Research in Europe and America' project, responsible for data collection and analysis. Through building a data model (logistic regression model), analyzed factors affecting consumer brand loyalty, such as product quality, price, after - sales service, etc.
- Analyzed the data of more than 10000 consumer samples in the European and American markets, and found that the impact weight of product quality on brand loyalty reached 40%, providing key data basis for the company to optimize the product strategy in the European and American markets, and prompting the company's product quality complaint rate in the European and American markets to drop by 20%
Personal Summary
- 8 years of transnational market research experience, familiar with the research processes and methods of multiple overseas markets such as Europe, America, Southeast Asia, Japan, and South Korea
- Proficient in data analysis tools such as SPSS, Excel, and Python, with strong data mining and analysis abilities
- Good cross - cultural communication ability, can collaborate efficiently with overseas teams, and English can be used as the working language (CET - 6, IELTS 7.0)
- Possess keen market insight and business thinking, can extract valuable market information from massive data, and provide strong support for the company's overseas market expansion
Honor Awards
2022 Annual Company Excellent Employee
2020 Market Research Project Innovation Award
Other Information
Language Ability:
- English: CET - 6, IELTS 7.0, proficient in English listening, speaking, reading, and writing, and can communicate无障碍 with overseas teams
- Japanese: Passed the N3 exam, can conduct simple daily communication and business communication
