Overseas Social Media Marketing Development简历模板

During college, systematically studied professional courses such as Marketing, Consumer Behavior, and Market Research. Through classroom learning and practical projects, mastered basic theoretical knowledge such as market analysis and brand promotion, laying a theoretical foundation for subsequent overseas social media marketing work. Actively participated in the marketing planning competition organized by the school, exercising teamwork and innovative thinking skills.

• Responsible for formulating and executing overseas social media marketing promotion strategies, formulating differentiated content marketing plans for different social media platforms (such as Facebook, Instagram, Twitter, etc.).
• Operated the company's official social media accounts, regularly released high-quality graphic, video content, attracting user attention and interaction. During the tenure, the number of account fans increased by [X]%, and the interaction rate increased by [X]%.
• Established cooperative relationships with overseas KOLs, planned and executed multiple KOL promotion activities, bringing [X] ten thousand + exposures to the brand, effectively enhancing brand awareness and product sales.
• Analyzed social media data, optimized marketing strategies and content directions through user portraits, behavior analysis, etc., improving marketing effects.

• Led the team ([X] people) to formulate and implement the annual overseas social media marketing plan, achieving the company's product brand exposure and sales growth goals in the overseas market.
• Expanded new social media marketing channels and cooperation models, successfully introduced [X] new platform cooperations, opening up new customer acquisition channels for the company.
• Responsible for cross-departmental cooperation, closely cooperated with departments such as product, R & D, and customer service, optimized product functions and user experience according to market feedback, improving user satisfaction and loyalty.
• Trained and guided team members, improving the overall marketing ability and professional level of the team, and the abilities of team members in marketing creativity, data analysis, etc. were significantly improved.

• As the project leader, planned and executed the company's new product overseas social media launch promotion project.
• Conducted market research and competitor analysis in the early stage, determined the target user group and promotion focus.
• Developed a social media content marketing calendar, covering various forms of content such as product introductions, user stories, and usage tutorials, and released them simultaneously on platforms such as Facebook and Instagram.
• Cooperated with overseas KOLs in multiple fields for product experience and recommendation, triggering user discussions and purchase booms.
• During the project, the social media exposure of the new product in the overseas market reached [X] ten thousand +, and the product pre - sale volume exceeded the expectation by [X]%, successfully opening the new product's popularity in the overseas market.

• Participated in the company's brand overseas social media image upgrade project.
• Analyzed the existing problems in the brand's social media image, collected user feedback and market trends.
• Proposed optimization plans for the brand's visual image (such as logo, color matching, etc.) and content style, and gradually implemented them on social media platforms.
• Monitored the project implementation effect, through user research and data comparison, the brand image favorability increased by [X]%, and user stickiness was enhanced.