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Peter Xiong
13800000000
zhangwei@example.com
Shenzhen
30
Male
Cross-border E-commerce Marketing Planning
Employed
Shenzhen, Guangzhou
15k - 25kPersonal Summary
- With [X] years of cross-border e-commerce marketing planning experience, familiar with the rules and gameplay of mainstream cross-border e-commerce platforms such as Amazon, AliExpress, and Shopee.
- Good at market research and data analysis, can accurately grasp market trends and customer needs, and formulate targeted marketing strategies.
- Rich experience in advertising placement (Google Ads, Facebook Ads, etc.), good at optimizing advertising effects and increasing ROI.
- Strong project planning and execution capabilities, successfully led multiple cross-border e-commerce marketing projects, achieving sales growth and brand enhancement.
- Good team collaboration spirit, can communicate efficiently with teams such as operations, design, and customer service to promote the smooth progress of projects.
Education Experience
Shenzhen University
First - tier UniversityComprehensive
Marketing
Bachelor's Degree
2013 . 092017 . 06
- Systematically studied marketing professional knowledge, covering core courses such as market research, brand management, and consumer behavior analysis, laying a solid theoretical foundation for cross-border e-commerce marketing planning.
- Participated in campus marketing practice projects, responsible for formulating and implementing market promotion plans, exercising team collaboration and project management capabilities.
Work Experience
Shenzhen Cross-border Tong Technology Co., Ltd.
Cross-border E-commerce EnterpriseGrowth Company
Marketing Planning Department
Cross-border E-commerce Marketing Planner
Cross-border E-commerceMarketing PlanningData Analysis
2019 . 032023 . 06
Shenzhen
- Responsible for the overall marketing planning of the company's cross-border e-commerce platforms such as Amazon and AliExpress, including market research, competitor analysis, target customer positioning, etc., providing a precise direction for product promotion.
- Formulated an annual marketing plan, covering advertising placement strategies (such as Google Ads, Facebook Ads) and promotional activity planning (Black Friday, Cyber Monday and other major promotions), successfully increasing store traffic by 30% and sales by 25%.
- Closely cooperated with the operations team to optimize product detail pages and increase conversion rates. Through A/B testing, increased the conversion rate from 2% to 3.5%.
- Analyzed marketing data, regularly output marketing effect reports, adjusted marketing strategies according to data, and reduced customer acquisition costs by 15%.
Guangzhou Cross-border Pioneer Trade Co., Ltd.
Cross-border Trade EnterpriseInnovative Company
Marketing Department
Cross-border E-commerce Marketing Specialist
Cross-border E-commerceSocial Media MarketingEDM Marketing
2017 . 072019 . 02
Guangzhou
- Assisted the marketing manager in formulating social media marketing plans, operated the company's Facebook and Instagram accounts. Through high-quality content creation (product reviews, usage tutorials, etc.), the number of fans increased by 50%, and the interaction rate increased by 40%.
- Participated in EDM marketing activities, designed email templates, optimized email content, increased the email open rate from 8% to 12%, and increased the click-through rate by 30%.
- Responsible for in - station promotion on cross-border e-commerce platforms (such as Shopee), including keyword optimization and advertising placement (search ads, display ads), bringing accurate traffic to the store. The sales volume of new products exceeded 1,000 units in the first month of listing.
- Collected customer feedback, analyzed customer needs, provided suggestions for product iteration, and improved customer satisfaction.
Project Experience
Bluetooth Headset Cross-border E-commerce Marketing Project
Project Leader
Shenzhen Cross-border Tong Technology Co., Ltd.
2022 . 012022 . 03
- Led the cross-border e-commerce marketing project of the company's new Bluetooth headset, responsible for market research, and discovered the growth trend of demand for sports Bluetooth headsets in the target market (Europe and America).
- Formulated brand promotion strategies, through cooperation with overseas KOLs (technology and sports bloggers), carried out product reviews and recommendations to increase brand awareness.
- Planned promotional activities, such as "Early Bird Price" and "Buy - Gift Activities", coordinated with advertising placement (Google search ads, YouTube video ads). Three months after the new product was launched, the sales volume reached 50,000 units, and the sales amount exceeded 5 million yuan.
- Analyzed marketing data, optimized advertising placement strategies, reduced customer acquisition costs, and achieved an ROI of 1:5.
Smartwatch Marketing Upgrade Project
Marketing Planner
Shenzhen Cross-border Tong Technology Co., Ltd.
2021 . 092021 . 11
- Participated in the marketing upgrade project of the company's old product (smartwatch), responsible for competitor analysis, and discovered the advantages of competitors in social interaction.
- Proposed a social interaction marketing plan, placed customized cards in the product packaging, guided users to share product usage experiences on social media and @ the brand's official account, and carried out lottery activities.
- Coordinated with advertising placement to increase brand exposure. During the event, the brand's social media account fans increased by more than 20,000, product sales increased by 15%, and user participation increased significantly.
Honor Awards
2022 Annual Company Excellent Marketing Planning Award
Other Information
Language Skills:
- CET - 6, with good listening, speaking, reading and writing abilities, can fluently conduct cross-border business communication (emails, teleconferences, etc.).
- Master basic Spanish, can have simple exchanges with some Spanish-speaking market customers, expanding market channels.
