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Peter Xiong
13800000000
zhangwei@example.com
Shanghai
35
Male
Global Brand Planning and Development
Employed
Shanghai
25k - 35kPersonal Summary
- Over 10 years of global brand planning and development experience, familiar with the brand operation rules of major markets such as Europe, America, and Asia-Pacific
- Possesses keen market insight and innovative thinking, successfully created multiple brand projects with international influence
- Good at cross-cultural team collaboration, can effectively integrate global resources, and promote brand growth in the global market
- Proficient in using full-process tools and methods such as brand research, strategy formulation, and communication execution, data-driven decision-making to ensure the scientificity and effectiveness of brand strategies
Education Experience
Fudan University
985211
Marketing
Bachelor's Degree
2008.092012.06
- Systematically studied professional courses such as Marketing, Brand Management, and Consumer Behavior, with excellent grades and won school-level scholarships many times
- Participated in brand planning practice activities organized by the school, independently completed a campus brand promotion plan, and exercised the basic ability of brand planning
Work Experience
A Multinational Enterprise in Shanghai
Multinational EnterpriseIndustry Leader
Brand Department
Global Brand Planning Manager
Brand PlanningInternational MarketStrategy Formulation
2015.032020.12
Shanghai
- Responsible for the brand positioning and strategy formulation of the company's overseas markets, led the team to complete brand research in 3 key overseas regional markets, covering more than 500,000 users, and clarified the direction of brand differentiation positioning
- Led the cooperation project with internationally renowned IPs, successfully integrated IP elements into brand products, enhanced the brand's popularity in the European and American markets, and product sales increased by 40% year-on-year during the cooperation period
- Established the brand visual identity system (VIS), standardized the brand's visual presentation in the global market, and increased the unity of brand communication by 60%
- Regularly analyzed global market brand data, optimized brand strategies according to market feedback, and successfully helped the brand's market share in emerging markets rise to the top three in the industry
A Well-known Enterprise in Shanghai
Well-known EnterpriseInnovative and Dynamic
Marketing Department
Senior Brand Planning Specialist
Brand ActivitiesSocial MediaCompetitor Analysis
2012.072015.02
Shanghai
- Assisted the manager in global brand activity planning, participated in formulating the annual brand promotion plan, involving more than 20 online and offline activities, covering more than 10 major global markets
- Responsible for the brand social media operation strategy, built an overseas social media matrix, with more than 300,000 fans growth and 50% increase in interaction rate during operation
- Collected and analyzed the brand dynamics of global competitors, outputted a competitor analysis report every month, provided a strong basis for brand strategy adjustment, and helped the brand achieve a differentiated competitive advantage in the Southeast Asian market
Project Experience
Global Youth-oriented Upgrade of a High-end Electronic Product Brand
Project Leader
A Multinational Enterprise in Shanghai
2018.012018.12
- As the project leader, led the team to complete the global youth-oriented upgrade project of a high-end electronic product brand
- Conducted global young user research, collected more than 100,000 valid samples, and refined the core needs and preferences of young users
- Re-planned the brand visual image, adopted more technological and fashionable design elements, produced brand promotion videos, with a global social media playback volume of over 50 million
- Launched a co-branded product series in cooperation with internationally renowned young designers, with sales exceeding 100 million in 3 months after launch, and brand awareness among young groups increased by 30%
Company's Global Public Welfare Brand Project
Core Planning Member
A Multinational Enterprise in Shanghai
2019.052019.10
- Participated in the planning and execution of the company's global public welfare brand project
- Formulated the public welfare brand communication strategy, promoted the public welfare concept through the combination of online and offline methods, and attracted more than 500 global partners to participate
- Planned the "Brand Public Welfare Tour" activity, organized employees and volunteers to carry out public welfare activities in 15 cities around the world, enhanced the brand's social image, and brand favorability increased by 25% during the activity
Honors and Awards
Company's Best Brand Planning Award in a Certain Year
Other Information
Language Ability:
- English: Fluent in listening, speaking, reading, and writing, can be used as a working language, holds a Certificate of TEM-8
- French: Has basic communication ability, can conduct simple business communication
