8 years of multinational education product experience, familiar with overseas education markets and user needs
Successfully led multiple education products from 0 to 1 and iterative optimization, with significant achievements in user growth and retention
Possess cross-cultural communication skills, good at team management and cross-departmental collaboration, promote the globalization of products
Educational Experience
East China Normal University
985211Double First-Class
Education
Master's Degree
2012 . 092015 . 06
Systematically studied professional courses such as Principles of Pedagogy and Educational Psychology, with a GPA of 3.8 (top 10% in the major)
Participated in the research of school-level educational innovation topics, was responsible for data collection and analysis, and wrote research reports of more than 30,000 words
Work Experience
Hujiang Education Technology (Shanghai) Co., Ltd.
Leading Enterprise in Online EducationHigh - tech Enterprise
Responsible for the planning of cross-national language learning products, analyzed overseas market demands, led 8 product version iterations, and increased user retention rate by 25%
Formed a cross-departmental team (R & D, Design, Marketing), promoted the globalization of products, expanded to 10 overseas countries, and added more than 500,000 users
Cooperated and negotiated with overseas education institutions, introduced more than 200 high-quality course resources, and increased the course payment conversion rate by 15%
New Oriental Education & Technology Group
Leading Enterprise in Education IndustryDiversified Education Services
K12 Education Product Department
Education Product Manager
Curriculum System DesignUser GrowthData Analysis
2015 . 072018 . 06
Beijing
Led the development of K12 international curriculum products, investigated the differences in domestic and foreign education standards, designed 3 sets of curriculum systems, covering more than 100,000 students
Optimized product operation strategies, formulated user growth plans, and through裂变 activities, added 80,000 new registered users in a single month, and increased paying users by 30%
Built a product data analysis system, monitored user behavior data, adjusted 12 product functions according to analysis results, and increased user satisfaction to 90%
Project Experience
Cross-Cultural Education Platform Development Project
Project Leader
Hujiang Education Technology (Shanghai) Co., Ltd.
2020 . 012020 . 12
As the project leader, led a team (15 people) to develop a cross-cultural education platform, completed product design and development from 0 to 1
Connected with more than 20 overseas cultural institutions, introduced more than 100 cultural experience courses. After 3 months of launch, the number of user registrations reached 200,000
Designed social interaction functions (cultural topic discussions, cross-national study groups). The average daily user usage time was 45 minutes, and the user sharing rate was 30%
Online Education System Upgrade Project for International Schools
Product Manager
New Oriental Education & Technology Group
2016 . 032016 . 09
Participated in the upgrade project of the online education system for international schools, was responsible for product requirement sorting and function optimization
Analyzed the teaching process of international schools, proposed 15 function improvement points, and increased the system operation efficiency by 40%
Coordinated the technical team to complete the system iteration. After launch, the school satisfaction reached 95%, and the renewal rate increased by 10%
Honors and Awards
2022 Annual Excellent Product Manager of Hujiang Education
2017 Annual New Oriental Education Innovation Award
Other Information
Language Proficiency
English: CET - 6, IELTS 7.5, can fluently conduct cross-border business communication
Japanese: N2 level, can read professional literature