Multinational Advertising Placement Specialist简历模板

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Peter Xiong

phone13800000000
emailzhangwei@example.com
cityShanghai
birth28
genderMale
jobMultinational Advertising Placement Specialist
job_statusEmployed
intended_cityShanghai
max_salary15k - 25k
Personal Summary

With [X] years of multinational advertising placement experience, familiar with the operation and optimization of international advertising platforms such as Facebook and Google. Have strong data analysis and cross - cultural communication capabilities, able to formulate effective advertising placement strategies according to the characteristics of different markets. Successfully executed multiple multinational advertising projects, achieving good advertising effects and commercial value.

Education
Fudan University
985211
Advertising
Bachelor's Degree
2015 . 092019 . 06

During my studies, I systematically learned professional courses such as Advertising, Marketing, and Communication, and mastered basic knowledge of advertising planning, creative design, and media placement. I actively participated in advertising practice projects, which exercised my team cooperation and communication skills.

Work Experience
Tencent Technology (Shanghai) Co., Ltd.
InternetTechnology
Advertising Business Department
Multinational Advertising Placement Specialist
Advertising PlacementData AnalysisCross - cultural Communication
2019 . 072022 . 06
Shanghai
  • Responsible for formulating multinational advertising placement strategies, selecting appropriate advertising platforms and media resources according to the characteristics and needs of different markets, and formulating placement plans and budgets.
  • Execute advertising placement tasks, including advertising material production, placement settings, data monitoring, etc., to ensure that advertisements go online on time and achieve the expected results.
  • Analyze advertising placement data, regularly write data analysis reports, evaluate advertising effects, and put forward optimization suggestions to continuously improve the ROI of advertising placement.
  • Closely cooperate with overseas teams, communicate and coordinate advertising placement matters, and solve problems encountered in cross - cultural communication and cooperation.
ByteDance (Shanghai) Co., Ltd.
InternetInnovation
Advertising Business Department
Multinational Advertising Placement Specialist
Project ManagementChannel ExpansionTeam Training
2022 . 072024 . 06
Shanghai
  • Responsible for managing multiple multinational advertising projects, communicating with clients about their needs, formulating advertising placement plans, and ensuring on - time project delivery.
  • Optimize advertising placement strategies, and continuously improve advertising click - through rates and conversion rates through methods such as A/B testing and data analysis.
  • Expand overseas advertising channels, establish cooperative relationships with international advertising platforms such as Facebook and Google, and enhance the company's popularity in overseas markets.
  • Train and guide new employees, share advertising placement experience and skills, and improve the overall business level of the team.
Project Experience
Overseas Advertising Placement Project for Cross - Border E - Commerce Platform
Project Leader
Tencent Technology (Shanghai) Co., Ltd.
2020 . 012020 . 06
  • Project Background: To promote the company's newly launched cross - border e - commerce platform, advertising placement is required in overseas markets to increase platform awareness and user registrations.
  • Project Execution: Formulate advertising placement strategies, select social media platforms such as Facebook and Instagram for advertising placement. Produce advertising materials, including pictures, videos, and copywriting, to attract user attention. Set advertising placement parameters such as target audience, placement time, and budget for precise placement.
  • Project Results: During the advertising placement period, the platform's user registrations increased by 300%, and the advertising click - through rate reached 5%, exceeding the industry average.
Advertising Placement Project for Game Products in European and American Markets
Project Executor
ByteDance (Shanghai) Co., Ltd.
2023 . 012023 . 06
  • Project Background: The company plans to launch a new game product in the European and American markets and needs to conduct advertising promotion to increase game downloads and user activity.
  • Project Execution: Analyze the characteristics and needs of game users in the European and American markets, and formulate advertising placement strategies. Select advertising platforms such as Google Ads and YouTube for placement, and produce game promotion videos and advertising copywriting. Optimize advertising placement effects, and continuously adjust advertising placement strategies and materials through data analysis and user feedback.
  • Project Results: After the game was launched, the number of downloads reached 5 million times, user activity increased by 20%, and the advertising placement ROI reached 1:5.
Honors
Tencent Excellent Employee in 2021
ByteDance Advertising Placement Star in 2023
Other Information
Language Proficiency:
  • English: Fluent in listening, speaking, reading, and writing, able to communicate seamlessly with overseas teams.
  • Japanese: Have basic listening, speaking, reading, and writing skills, able to conduct simple business communication.