With [X] years of cross-border e-commerce product selection experience, familiar with the rules and product selection strategies of mainstream cross-border e-commerce platforms such as Amazon and eBay.
Have strong market analysis and competitor research capabilities, able to accurately grasp market trends and consumer needs.
Good at team management and cooperation, able to lead the team to efficiently complete product selection tasks and promote product sales growth.
Education Experience
Guangzhou University
Regular Undergraduate
E-commerce
Bachelor's Degree
2013 . 092017 . 06
Systematically studied e-commerce professional knowledge, including courses such as online marketing, e-commerce platform operation, and data analysis, with excellent grades and ranking in the top 10% of the major.
Actively participated in e-commerce practice activities organized by the school, such as the simulated e-commerce entrepreneurship competition, which exercised team cooperation and practical operation ability.
Responsible for product selection work on the Amazon platform, through market research, competitor analysis and other methods, to dig out potential best - selling products.
Collect and analyze market data (such as industry trends, consumer needs, competitor products, etc.) every month, provide data support for product selection decisions, successfully selected more than 30 products, and 5 of them had monthly sales exceeding 100,000 US dollars.
Established good cooperative relationships with suppliers, optimized procurement costs, and reduced product procurement prices by more than 15%.
Led the product selection team (5 people), formulated product selection strategies and plans, and was responsible for the work allocation and guidance of team members.
Expanded new product selection channels, established cooperation with overseas influencers, industry exhibitions, etc., introduced new category products, and enriched the company's product line.
Monitored product sales data, adjusted product selection strategies in a timely manner, optimized the product structure, and increased the overall gross profit margin of the company's products by 8%.
Project Experience
Cross-border Product Selection Optimization Project for Home Furnishings
Project Leader
Shenzhen Haimaotong E-commerce Co., Ltd.
2022 . 012022 . 12
Led the 'Cross-border Product Selection Optimization Project for Home Furnishings', through in - depth research on the home furnishings market, analyzed consumer pain points and needs.
Established a product selection evaluation system, evaluated products from multiple dimensions such as product quality, price competitiveness, and market potential.
Optimized the product selection process, shortened the product selection cycle by 30%, successfully launched 10 home furnishings best - selling products, and the sales of this category increased by 50% during the project period.
Cross-border Product Selection Expansion Project for 3C Products
Core Member
Shenzhen Cross - Border Tong Technology Co., Ltd.
2018 . 052018 . 12
Participated in the 'Cross-border Product Selection Expansion Project for 3C Products', responsible for market research and competitor analysis of 3C products.
Explored market opportunities in the segmented market of 3C products, such as selecting suitable headphones, chargers and other products according to the preferences of consumers in different regions.
Cooperated with suppliers to develop new products, launched 5 3C products with differentiated advantages, and 2 of them ranked in the top 20 among similar products on the Amazon platform.
Honors and Awards
2021 Annual Company Outstanding Employee
Other Information
Language Ability
CET - 6, able to proficiently read English market reports and conduct business communication with overseas suppliers.