International Public Relations Manager简历模板
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13800000000
zhangwei@example.com
Shanghai
35
Female
International Public Relations Manager
Employed
Shanghai, Beijing
25k - 35kDuring college, systematically studied professional courses such as Public Relations, Communication, and Marketing, and mastered solid theoretical knowledge. Actively participated in various public relations practice activities organized by the school, such as the public relations planning for the campus culture festival, which exercised practical ability and team cooperation ability.
- Responsible for the shaping and dissemination of the company's international brand image, formulated and implemented global public relations strategies. Through media relationship maintenance, online and offline event planning, etc., to enhance the brand's popularity and reputation in the international market.
- Established and expanded the international media resource network, maintained good cooperative relations with more than 100 mainstream media around the world. An average of more than 300 press releases were issued annually, and the media exposure exceeded 500 million times.
- Planned and executed international large - scale public relations activities such as global product launches and industry summits. Each activity had more than 500 participants, and the discussion volume of activity - related topics on social media exceeded 1 million times.
- Managed the international public relations team, formulated team work plans, conducted personnel training and performance appraisals, and the work efficiency of team members increased by 30%.
- Assisted in formulating international public relations strategies, participated in the public relations support work for the company's overseas market expansion. Analyzed the culture, media environment, etc. of the target market to provide data support for strategy formulation.
- Responsible for international social media operation, managed the company's overseas social media accounts (Facebook, Twitter, etc.), formulated content release plans. The number of fans increased by 200%, and the account interaction rate increased by 50%.
- Carried out international crisis public relations work, established a crisis early warning mechanism, and successfully handled 5 international public opinion crisis events, minimizing negative impacts.
- Conducted public relations communication and coordination with international partners, jointly planned joint public relations activities to enhance the brand influence of both parties.
- Led the company's new product global launch public relations project, formulated a detailed public relations promotion plan covering media preheating, press conference planning, and subsequent communication.
- Coordinated public relations teams in multiple countries around the world to unify communication caliber and rhythm to ensure accurate information delivery.
- Invited internationally renowned industry experts and media journalists to participate in product experience activities, and obtained more than 200 positive evaluation reports.
- During the event, the product - related topic ranked first in the industry on international social media for a week, and the product pre - sale volume exceeded expectations by 30%.
- Participated in the company's international brand upgrade public relations project, analyzed the brand status and target market needs, and put forward brand upgrade public relations strategy suggestions.
- Planned the brand upgrade press conference, invited more than 50 mainstream media from around the world to participate, and the live broadcast of the press conference had more than 1 million viewers.
- Produced brand upgrade promotional materials (brochures, videos, etc.) and widely disseminated them through international media channels, increasing brand awareness by 20%.
- Collected feedback on brand upgrade from the international market, adjusted public relations strategies in a timely manner to ensure the smooth progress of brand upgrade.
With many years of work experience in the international public relations field, familiar with the international public relations market environment and operation mode. Possess excellent public relations strategy formulation ability, media resource integration ability and crisis public relations handling ability. Able to lead the team to efficiently complete various public relations tasks and achieve brand value enhancement. Fluent in English (CET - 6, IELTS 7.5), with cross - cultural communication ability, and can smoothly cooperate with international teams.
Long - term attention to the dynamics of the international public relations industry, in - depth research and analysis of public relations cases of globally renowned enterprises, such as the new product launch public relations strategies and crisis public relations handling methods of Apple, Google and other companies. Summarize experience and lessons to provide reference for one's own work.
