University of International Business and Economics - Bachelor's Degree211Key in Finance and Economics
2011 . 092015 . 06
International Economics and Trade
Systematically studied professional courses such as International Trade Theory and Practice, International Marketing, etc., with excellent grades, GPA 3.8 (out of 4.0)
Actively participated in cross - border e - commerce club activities, organized simulated international trade negotiation meetings, and exercised business communication and negotiation abilities
Selected multiple foreign language courses (English, Spanish), passed CET - 6 in English, and have a good foundation for cross - cultural communication
Work Experience
Shanghai Cross - border Tong Technology Co., Ltd. - International Business DepartmentLeading in Cross - border E - commerce IndustryHigh - tech Enterprise
Responsible for developing cross - border e - commerce platform partners in Europe and America, through channels such as industry exhibitions and online business social platforms, and cumulatively established more than 50 high - quality cooperative relationships
Led the formulation and negotiation of cooperation plans, customized differentiated cooperation strategies according to the characteristics of different platforms (such as Amazon's traffic rules, eBay's auction mode), and increased the annual GMV of cooperative platforms by 40%
Maintained partner relationships, regularly held online strategy communication meetings every month, responded in a timely manner to changes in platform policies, and solved problems such as logistics and after - sales in cooperation, with a partner renewal rate of 90%
Analyzed market data (such as Google Trends to analyze category search trends, SimilarWeb to analyze platform traffic sources), provided data support for product research and development and market launch, and helped the company's new 3C accessories product achieve sales of more than 1 million US dollars in the first month in the European and American markets
Shenzhen Huayu Technology Co., Ltd. - International Business DepartmentWell - known Enterprise in Consumer Electronics Category
Assisted the manager in offline channel expansion in Southeast Asia, visited more than 20 cities in Indonesia, Malaysia and other countries, and developed more than 30 local distributors
Participated in formulating localization promotion plans, planned promotional activities in combination with local festivals (such as Eid al - Fitr), and increased the product distribution rate in pilot cities by 30%
Established an overseas channel database, recorded information such as distributor qualifications and sales data, and provided a basis for channel evaluation and optimization
Followed up order execution, coordinated internal logistics, finance and other departments of the company to ensure that the order delivery timely rate reached more than 95%
Project Experience
Strategic Cooperation Project with European Social E - commerce Platform - Project Manager
2020 . 012021 . 12
Shanghai Cross - border Tong Technology Co., Ltd.
Led the strategic cooperation project between the company and a leading European social e - commerce platform
Pre - market research: Through desktop research (Statista industry report) and on - site interviews (visiting e - commerce practitioners in 5 European countries), determined the cooperation category (fashion clothing) and target users (18 - 35 - year - old young group)
Cooperation plan design: Proposed the "social fission + private domain operation" model, the platform provided traffic entrances, and we were responsible for content production (producing more than 10 fashion outfit short videos per day) and user operation (establishing a VIP community, with an average monthly interaction rate of 40%)
Project results: In the first year of cooperation, the platform introduced more than 500,000 new users, the sales of clothing category reached 5 million euros, and won the company's annual "Best Innovative Cooperation Project" award
Localization Partner Upgrade Project in North American Market - Core Project Member
2022 . 032022 . 12
Shanghai Cross - border Tong Technology Co., Ltd.
Participated in the localization partner upgrade project in the North American market
Current situation analysis: Combed 20 existing North American partners, and found that 30% had problems such as slow logistics timeliness (average delivery time of 10 + days) and untimely after - sales response (complaint handling time exceeding 48 hours)
Upgrade strategy: Introduced local third - party warehousing and logistics service providers (such as ShipBob), so that the logistics timeliness was improved to 3 - 5 days; established a standardized after - sales process, trained the partner's customer service team, and shortened the complaint handling time to within 24 hours
Project results: The comprehensive service score of partners (platform user score) increased from 3.5 points to 4.2 points (out of 5 points), driving a 20% increase in the repurchase rate of related products
Personal Summary
8 years of overseas partner management experience, deeply cultivated in the cross - border e - commerce field, familiar with the rules of major markets such as Europe, America, and Southeast Asia
Have excellent business negotiation ability, led over 100 cooperation negotiations, and the signed amount exceeded 50 million US dollars
Data - driven decision - making, good at optimizing cooperation strategies through market data (such as SEMrush to analyze competitor traffic)
No barrier to cross - cultural communication, English can be used as the working language (IELTS 7.5), and Spanish can be used for daily business communication
Honor Awards
2021 Annual Company Excellent Project Manager
2020 Cross - border E - commerce Industry New Talent (awarded by the industry association)
Other Information
Minor Language Ability:
Spanish: Can read business contracts and communicate in daily business meetings (passed DELE B1 exam)
French: Basic business application level (study duration of 200 + class hours, master common business vocabulary and sentence patterns)